This year’s poster uses two key colors to capture the exuberance of Korea’s one and only music film festival: ‘Jecheon blue’ conveying the city’s beautiful lake and ‘Jecheon yellow’, the color of forsythia flowers which are symbolic of Jecheon. The use of such geometrical figures as oblongs, circles and triangles based on simplified hangul consonants from the name of the festival conveys colorful rhythms and reflects our determination to move the hearts of many through film and music. In addition, as per the increasing interest in Korea’s unique writing system within the realm of global pop culture, the poster is imbued with originality. The typography takes as its motif Jecheon’s beautiful landscape and film cases symbolizing cinema, and thus expresses the festival’s unique identity. The form of what appears of a pile of blocks denotes the joyful act of compiling, thereby raising our expectations for a new kind joy to be found at the 17th Jecheon International Music & Film Festival.