The image in the official poster is a creation by Byun Nam-seuk, a balance artist who can balance almost any object. For the piece, Byun used a kalimba and trumpet to symbolize music, and a projector to symbolize cinema and balanced them over a rock in Jecheon’s landmark, Cheongpung Lake. By achieving seemingly impossible balance in stacked objects, the piece symbolizes the festival’s determination to regain the balance disrupted by the COVID-19 pandemic through music and film. The symbolism of the piece is echoed in the words “Green again, center of life 16th Jecheon International Music & Film Festival” next to the image.

The phrase based on the official slogan “Green again,” began to take shape by asking the question of what 16th Jecheon International Music & Film Festival can do as Korea’s only music film festival in this time of global hardship. The slogan contains the meaning of both the color “green” and the Korean word for “to draw,” and embodies the goal of redrawing the broken balance through film and music, and to capture the green of midsummer. The slogan is also an embodiment of the determination to build on the festival’s 15 years of history to move forward into the future.