The poster employed the work of Korean artist Park Jong-ha, who is famous for “calligraphy painting”, an artistic attempt to mix eastern and western art.
His touch of watercolor brush emphasizes eastern traditional aesthetic on lines with feeling of mysterious rhythm, and the image of straight lines with clean color tone represents the steady development of JIMFF.
The blue and green colors symbolize the various programs that JIMFF provides for this summer. Audience will enjoy fresh and lively moment of summer with JIMFF.
Min Kyu-dong, the director of
The storyline continues on as a series from the previous year's trailer. The 2nd JIMFF trailer's lead actress Jung Yu-mi along with fresh talents of Korea's rising star Lee Min-gi and Hwang Bo-ra emphasise the lovable and fantasy-like aspects to create the images of a fairy tail. The music director of